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It’s Official: Burberry Says Bye-Bye

Burberry ends Interparfums discussions on fragrance deal.

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By: Jamie Matusow

Editor-in-Chief

Burberry and Interparfums have officially split. As was expected, Burberry recently said it officially ended talks with fragrance partner Interparfums over a new agreement and was looking for a new direction to develop and its fragrance and beauty business. Burberry said it would pay Interparfums approximately 181 million euros ($222.63 million) if the prospects of a new deal fell through.

“Discussions with Interparfums SA have ended,” Burberry said in a statement on Friday. “Burberry continues to pursue various strategic options to develop fully its fragrance and beauty business in the future.”

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